Project Examples

Theory is only valuable if it works in the real world.

Years of grass-roots business experience spells valuable consultancy.

During my 20 years of hands-on business experience, I have been involved in many exciting projects. Here is a small cross-section of examples for the three service areas offered - Strategic Consulting, Project Management and In-house Training.

Strategic Consulting: ISHR-International School Hannover Region

Comprehensive audit and strategic consultancy for the International School Hannover Region's existing marketing strategy. further details


How effectively does the existing marketing strategy help the institution solve its larger strategic challenges?


  • Exactly define key organisational challenges
  • Evaluate existing marketing strategies
  • Measure the effectiveness of each individual activity
  • Develop practical, plausible, measurable alternatives


The audit assisted the Administrative Board in making more informed decisions about its marketing strategy and activities. Being given a set of practical short and medium term measures, it now has a clearer plan on what needs to be done to master its challenges. Three years on, the school is still consistently meeting its targets.

Project Management and Consulting: GE Capital Bank AG

Successful project management for the development and implementation of an interest bearing account for the German online consumer market, for GE Capital Bank AG.further details


How can a new online product together with a new brand successfully break into the German financial services market?


  • Strategy and Project Consulting
  • Analysis Tool Development
  • Sales Consultancy for Pre-launch Activities
  • Further Brand Positioning Development
  • Analysis & Execution of Product Alignment Strategies
  • CRM Strategy Development
  • Customer-Recommends-Company Concept Design


Hailed as an excellent product by independent online comparison charts and featured on Germany's well-renouned TV consumer programme "ZDF-WISO".

In-house Training: I.D. Tours South Pacific

Holistic intercultural training for I.D. Tours South Pacific colleagues on the topic of "Japanese Culture and Business Etiquette".further details


How can employees more effectively deal with their Japanese clients, in order to better connect with this main target group?


  • Review existing training group knowledge
  • Identify gaps
  • Develop training plan
  • Train staff using pracitcal, hands-on examples


Within a short period of time employees developed an understanding of the cultural differences. This enhanced effective communication between colleagues and Japanese customers.

Further Areas of Expertise

  1. Rebranding
  2. Repositioning
  3. Incentives
  4. Brand Management
  5. Management of Service Delivery
  6. Corporate Social Responsibility
  7. Process Optimization
  8. Product Management and Innovation
  9. Lean Process Management
  10. Sales Effectiveness
  11. Company Culture Effectiveness
  12. Cross-Functional Management
  13. Customer Loyalty and Retention


Does your business have a challenge?
OPTIMACTION can lend you practical support.